New Zealand's two largest media companies, MediaWorks and NZME, sponsor a huge number and variety of events throughout the country, and utilised the Biz Brand Cam app in all their markets nationwide to amplify their association with these events. Their brand ambassadors create fun on-site brand engagements using the Biz Brand Cam app at everything from sports events, to concerts, and musical festivals. Plus they on-sell the marketing potential of the app to clients.
Schwarzkopf wanted an eye-catching way to reach out to their customers, while also helping solve summer hair woes in a practical way, so The Generalist PR shrink-wrapping an old Mercedes ambulance with striking branding. Add in a crew of incredible ambassadors and stylists travelling around summer destinations, they gave away free Schwarzkopf Extra Care products, and captured and shared these engagements on social media using the Biz Brand Cam app.
McDonalds needed to promote their new Create Your Taste® menu, so with the help of The Edge Road Runners, utilised the Biz Brand Cam app to snap their customers using the new digital touch screen kiosks to build their own customised burgers. Photos were shared on Facebook, driving social amplification of this new initiative, and exponentially increasing the reach of their marketing message.
Online Surf, Street, Skate and Snow clothing retailer, Last Season, choose Biz Brand Cam to create a fun in-store brand engagement, that turns customers of their pop-up stores into their brand ambassadors. With the app set up as photo booth, customers snap photos of themselves with props which are immediately uploaded to Last Seasons Facebook Fan page. They then engage with their content online, driving real time engagement and brand conversations.
Photographers globally see the potential of offering social branded photography, while not compromising on the quality of footage they capture. Thanks to the ability for the Biz Brand Cam app to access the iPads Camera Roll, photos can now be captured using a DSLR camera, and transferred wirelessly to the iPads camera roll. From here they can be imported into the Biz Brand Cam app at the touch of a button, and manipulated with your finger tips to perfectly fit your clients branded frame, before being shared online.
Generation Homes used their Home Show stand to promote their sponsorship and association with the Chiefs rugby team, and to develop some brand love for their brand through the love local people had for the Chiefs brand. This was achieved with a fun photo activation using Biz Brand Cam as part of a Facebook competition which generated a huge amount of engagement, quite a lot of passion, but most importantly many new brand fans.
Rainbows End Theme Park were looking for an innovative solution to promote their rides, special events, and team building activities, so thanks to the versatility of the Biz Brand Cam app they captured their customers enjoying their venue, and let them share their digital photo & video postcards with their social networks. Rainbows End regulary updated their branding to suit the variety of events they have on at the park, ensuring their brand message is fresh and relevant.